JOICO INNER JOI PRESERVE SHAMPOO

✨WHAT IT IS:

This naturally-derived, gentle cleanser helps you hold onto your hue with color-protecting beet root extract and nourishing raspberry seed oil – 90% naturally-derived, vegan ingredients that deliver vibrancy and long-haul color in the most comforting way possible.

✨WHAT IT DOES:

Developed with color-protecting beet root extract and the nourishing power of raspberry seed oil, Preserve’s three daily-care products take a wholesome approach to hair health that keeps strands true to hue.

• 90% naturally-derived ingredients*
• Preserves the life of your haircolor
• Gentle cleansing
• Free of SLS/SLES sulfates**

*According to Global ISO 16128 Standard, 90%-96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 90%-96% of the formulas.
**SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate.

✨WHAT ELSE YOU NEED TO KNOW:

• Vegan formulas
• Animal test free
• Paraben-free
• Gluten-free
• Free of SLS/SLES Sulfates***
• Sustainably sourced ingredients†

***SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
†We define ‘sustainably sourced' as ingredients that are plant-derived and/or obtained through upcycling processes

✨HOW TO:

1. Apply to wet hair.
2. Lather.
3. Rinse.
4. Follow with Preserve Conditioner.

✨INGREDIENTS:

Aqua (Water, Eau), Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Methyl 2-Sulfolaurate, PEG-120 Methyl Glucose Trioleate, Betaine, Glycerin, Lauryl Glucoside, Phenoxyethanol, Parfum (Fragrance), Sodium Benzoate, Sclerotium Gum, Citric Acid, Disodium 2-Sulfolaurate, Dioleoylethyl Hydroxyethylmonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Isoamyl Laurate, Propanediol, Propylene Glycol, Rubus Idaeus (Raspberry) Seed Oil, Benzyl Alcohol, Ethylhexyl Olivate, Hydrolyzed Jojoba Esters, Hydrolyzed Corn Starch, Beta Vulgaris (Beet) Root Extract, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Lactic Acid, Squalane, Methyl Oleate, Potassium Sorbate, p-Anisic Acid, Sodium Hydroxide, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.